cycling clothing
Dale Hutjens & Earle Bower, See Me Wear Cycling Jerseys
Dale Hutjens (L), owner of See Me Wear Cycling Jerseys, pictured with Earle Bower (R), the company's original founder.


My name is Dale Hutjens. In the Spring of 2011 I was hit by a car while riding my bicycle; I was wearing florescent yellow at the time. Immediately after that I started searching for something to make me more visible to motorists and make me standout while on my bike. I found See Me Wear while paging through Adventure Cycling magazine. I bought my first jersey in August of 2011 and have been wearing See Me Wear every time I am on my bicycle since. We know that drivers are extremely distracted while driving and it is up to us as cyclists, runners and walkers to be more visible to keep ourselves safe. Safety begins with being seen. I am so passionate about See Me Wear that when Earle Bower was looking to retire I acquired See Me Wear from him.

I wore see me wear everyday on my Adventure Cycling TranAm ride and I wear it every day as I ride my bike locally to do my errands. I’ve spent my entire career in customer service providing top quality products to keep people safe and comfortable. I want to continue that at See Me Wear by providing the brightest jerseys on the road or trail.

I look forward to providing you with high quality, made in the USA products for many, many years to come. Thank you for wearing See Me Wear. RIDE CONFIDENT. BE SEEN.


See me® wear™ was started by Earle Bower, a retired businessman and long time cyclist; who lives in North Carolina and rides year round. After close calls with motorists he realized that many drivers simply don’t see cyclists, or see them too late. They’re looking for motor vehicles, not the slim profile of a rider. Many cyclists don’t seem aware of this and wear dark cycling clothing, making them even harder to see. In shade they become almost invisible.

Further, drivers, by simply claiming that they didn’t see the cyclist after an accident, are often allowed to walk away, with no consequences whatsoever.

A rash of local cyclist deaths where the driver claimed to never see the cyclist in broad daylight prompted Earle to develop cycling clothing specifically for the greatest possible visibility to help with both problems: 1. Making the cyclist much more visible to drivers. 2. Eliminating the excuse that the driver never saw the rider. If the driver didn’t see the cyclist in see me wear, the driver wasn’t looking at the road.

See me wear cycling clothing is made in the U.S.A., right in Pennsylvania and our cycling jerseys are comparable in quality to custom bike jerseys. Every see me wear jersey is unconditionally guaranteed.

Earle Bower, see me wear cycling clothing
Earle Bower, Founder, wearing the original See Me Wear jersey

Ride as much or as little, or as long or as short as you feel. But ride.

Eddy Merckx

The See Me Wear R/Evolution

Take a glimpse at how See Me Wear has changed over the years.